Caja Canarias, in collaboration with the council of Adeje, organizes in this Tenerife’s municipality a course entitled ‘Keys to improve the inside organization of the store’, a proposal that will take place within tomorrow and next Thursday at the Tourism Development Center, and that will be given in the hours from 19.30 to 22.00.

The main objective of this educational action is to make an approach to the valuation and design of commercial areas, according to the corporative image of the company, to obtain the maximum economic output in the organization. Therefore, the current shopping behaviours will be analysed, with the intention to make profitable the route of the client inside the business premises and to improve the allocation of the products on the sale lines.

The course is specially aimed at businessmen and store employees and it will be given by Miguel Galván García, who is a companies’ image advisor. During the three scheduled days, this initiative will serve as a framework to get deeper into the concepts of space planning and stores’ structure, design of profitable routes inside the premises, social psychology applied to business profitability, commercial lighting criteria or the psychology of color in inside spaces.

At an inside level, another contents will be approached too such as the furniture, stands, materials and aesthetical solutions; banners, signs and the ergonomics of the sale point; adaptation of the space to customers with reduced mobility, and other matters such as the necessary techniques to calculate the arrangement, distribution and available space in the sale lines, commercial animation strategies and promotional campaigns development, and international trends of interior design.

This educational activity is part of the broad educational program that the savings institution develops in the archipelago through the Caja Canarias Business Support Service and the Fyde-Caja Canarias foundation, with the goal of reinforcing and updating the business community’s knowledge, promote the improvement of the competitiveness, introduce the youths in the entrepreneurs world, and look for business alternatives that allow the creation of steady employment and a prompt solution to the current crisis scenario in which the Canarian economy is immerse.